Lana sent along links to a couple of articles on C|Net, Open-source strategy: Documentation = dollars and Why people write documentation.
The former article explains that for Ian Howells, Alfresco's Chief Marketing Officer, folks both reading their documentation and evaluating their software are great prospects. Also:
People don't visit a software company's website to read about the executives. They visit the website to get information on the software.
The latter article claims community building is the top reason to write documentation. Community building wins over personal growth, gratitude, reputation, and other worthy contenders.
