Explicitly and without apology a marketing vehicle MaryMaryQuiteContrary

I'm lead on Sun's corporate marketing activity in the virtual world environments. 

(among other things)

A while back, we hosted an industry analyst event in Second Life. We wanted to brief the analysts on the work we've done wrt datacenter consolidation, and the innovation that has come out of it that our customers are now benefiting from. 

We held the briefing in a virtual world environment because it allowed us to show a highly complex and involved timeline involving datacenter environments that would have been difficult if not impossible to replicate in a "real world" context.

Further, by doing it in a virtual world space we are able to show things that would have been impossible to demonstrate in a real world context -- for example the heat coming off of servers and how that's managed within a datacenter environment.

Dean Nelson was the technical executive counterpart for this work. He worked with us to bring the story to life in Second Life.  For the record: Dean Nelson is a ROCK STAR!!!

Sun's CTO Greg Papadopoulos shared the stage with Dean as they briefed the analysts in Second Life.

Here's a replay of the event, if you'd like to watch the whole thing...

The event was also "simulcast" on the web, making it possible for analysts to participate without having to go in-world.

(Which is one of my three litmus tests for any activity that I get behind.)

The assets that were built for this event are now part of a standing exhibit in our Pavillion in Second Life.

Check it out! (You need a Second Life avitar to get there.)

I'm going to hold office hours in Sun's pavillion in Second Life.

Schedule: 

• Monday, July 20, Noon-1 p.m. US Pacific
• Tuesday, July 21, Noon-1 p.m. US Pacific
• Wednesday, July 22, Noon-1 p.m. US Pacific
• Thursday, July 24, Noon-1-p.m. US Pacific
• Friday, July 25, Noon-1 p.m. US Pacific
  

Come on by! I'll give you a tour!

Mary

p.s. Here's what I look like in Second Life:

I know, I know. She's taller. And thinner. And never has bad hair days.