Explicitly and without apology a marketing vehicle MaryMaryQuiteContrary

Thursday Feb 26, 2009

A few months ago I became lead for the corporate work we do in virtual world environments. Today I've got the the first significant event happening since I got this baton and started running with it. 

We're hosting an event for our industry analysts. We're going to have 3D virtualized models of Sun's Santa Clara, California datacenter. Our industry analysts are going to be able to "see" by joining us in the virutal world or by experiencing it on the web. So in a pretty real sense, we're delivering the Santa Clara, California datacenter in a browser. Pretty cool, eh?

So while the event is technically for industry analysts, pls feel free to peek in on it, even if you don't technically qualify as an industry analyst. I won't tell. :-)

10 a.m. PT today!

The opportunity to participate in-world is by invitation only to these industry analysts, and that has sold out. So if you want in on this game, you  need to watch and participate on the web.

Sun execs Greg Papadopoulos and Dean Nelson are featured speakers.

What are they going to talk about?

Datacenter consolidation. We've done a bunch of big announcements around this. It's all really good stuff.

But what I think is super cool about this event is that we're going to be taking advantage of the unique attributes associated w/a virtual world environment to tell this story.

We're doing things like being able to "show" the heat coming off the servers and how the innovation that the Sun Services organization is delivering to our customers manages it.

after shot of datacenter showing how we manage heat

So while your man-on-the-street might not really get what a HUGE big deal heat and energy is in the datacenter, these hot shot techno celebs running the datacenters totally get that. And this is a neat way for us to show our industry analyst community what the issues are and how innovation from Sun is addressing them for customers in a unique and compelling way.

I'm pretty pumped. I think it will be fun.

Check it out!

Then, let me know what you think!

:-)

Mary


Comments:

Hi Mary,
We're very interested in the notion of virtual spaces. Looks like you have a neat project. Congrats!
Thom

Posted by Thom Theriault on February 26, 2009 at 02:25 PM PST #

Hi Mary,
We're very interested in the notion of virtual spaces. Looks like you have a neat project. Congrats!

Why wouldn"t you do this in Project Wonderland, using Sun's technology?

Thom

Posted by Thom Theriault on February 26, 2009 at 02:33 PM PST #

Pretty cool but Why wouldn't we do this in Project Wonderland on Sun's own technology offering? don't understand the direction??

Posted by Alan Brown on February 26, 2009 at 02:44 PM PST #

this is such outstanding feedback, you guys!

thank you for calling me on the carpet.

I'm in regular conversations w/the Wonderland team. We didn't do this event in Wonderland because of the parameters we'd have to work within wrt number of people we could have in world at any one point in time.

The Wonderland team want us to use the .5 release of the platform for these kinds of events. That will be ready in the JavaOne timeframe, I think.

Meanwhile, all the work we do here is Wonderland ready, in the sense that we're developing to specs the Wonderland team has provided us with.

It's outstanding feedback. They are very good questions. I'm really glad you asked.

Wonderland is very much part of my future. I need to wait for the .5 release of the platform. But I'm already preparing for that release.

Mary

Posted by MaryMary on February 26, 2009 at 02:55 PM PST #

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