In the past couple months, I've spent some time getting in front of key Sun customers and presenting an overview of the work Sun does in emerging social ecosystems (social media platforms, user generated content spaces, virtual worlds.)
Some of our customers have shared that they're trying to understand this whole emerging social ecosystem space. And since we've been at it for a pretty long time (in Internet years), our customers want to know what we're doing; what we've learned; disciplines we've embraced and so forth.
I present the work we're doing across the board -- not the stuff that I'm directly responsible for.
My two shining star favorite examples are OSUM (prononounced Awesome) that's managed by Gary Serda and Sun Forums that's managed by Linda Skrocki. And it goes without saying that I am the "hallelujah chorus" on the "Sun Blogs refrain," as that's the platform that gave me (and you) MaryMaryQuiteContrary.
:-)
So much fun.
So I'm updating my slides so I can present to this Sun customer today and I'm thinking about Twitter...
We've got a bunch of stuff going on Twitter. (one example. here's another. there are more.) It's all super interesting. Some of our work is more successful than other parts of it... there's still so much we need to learn...
But I'm thinking about the whole Twitter-mania that's sweeping the world right now. I'm thinking about all the opportunity and hyperbole that goes with any mania....
There are two reasons that I'm a bit Twitter-Shy when it comes to architecting business-class social media strategies that use Twitter as an anchor point.
I experienced both of them yesterday.
Here's the first:
Here's the second:
Personal communication to all those working girl marketing types out there who (like me) who are trying to figure all this stuff out... who are trying to understand what it means to how to do your job... what it can do for your company...
If you've got somebody telling you "Tweet Free or Die" and they're calling it the alpha and the omega of your plan, I'd urge caution.
Just a little advice that's worth what you paid for it...
:-)
Mary
p.s.
(I'm shameless. I know it. :-)