Java is (er, I meant: "and") an aging legend
At this year's JavaOne, music legend and pioneer Neil Young will join Sun Microsystems' executives during the Opening Keynote session on May 6 at Moscone Center in San Francisco.
Come hear and see what Java means to Neil Young. Neil's appearance will include a special demo of a new music project.
What better way to make Java (and Sun) out to be a "legend" with little relevance to developers than to trot out an aging rocker with no relevance to the very developers we're trying to attract.
I'm sure Neil's a great guy, he's made some interesting music, and I'm sure his new music project is interesting, but let's face it - he's not going to do a damn thing to make Java seem hip or cool.
Who is my equivalent "Marketing Geek" and how did he/she let this happen?
P.S. Anyone keeping track of average age of attendee at JavaOne?
i had a similar reaction to this. all you hear about at sun these days is how we want to be relevant to the facebook generation. but the marketing geniuses we employ instead insist on keeping us relevant to the newest members of the aarp...
Posted by 98.210.162.133 on May 04, 2008 at 09:55 PM MDT #
Great stuff. I do take offense however to dissing Neil Young. I mean, how many people do you know that have rocked the Free World. I also think his brand maps well to our eco push and somewhat maverick style. I get that this may not speak to Millennials but I could never stomach their techno bullshit anyway (I think I'm getting old).
Posted by Mike Murray on May 12, 2008 at 10:12 AM MDT #