Michael Jordan's Weblog

From the way my wife talks about it, the t.v. show Extreme Makeover is some sort of amazing, life-changing event -- people love it.

Think about all the publicity that ABC gets from sponsoring this show!! The publicity and viewer inspiration is way disproportionate to the expense.

I'm convinced that broadcast advertising and mass-appeal is outdated. For example, George Bush is wasting his time trying offering reasons to the masses for privatizing a portion of their social security retirement. What he should really do is create a new t.v. show Extreme Makeover: Retirement and re-make one person's retirement portfolio at a time. (Start with all those Enron folks, maybe.)

Go for the point-to-point appeal. Make the big splash. Viewers -- I mean, citizens -- will eat it up.