With names like SunRay and SunWeb, Sun Microsystems betrays an affinity for its own brand. This must make being in marketing a little confusing, but let's take it one more step.
“SunThis, an extension of SunThat, leverages SunSomeOtherThing to preserve network resources and speed time-to-market.”
Pure poetry. I'm just glad that “Sun” is monosyllabic.