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CMO COUNCIL RELEASES BEST PRACTICE REPORT ON WAYS TO
BRIDGE AND BIND GLOBAL SALES AND MARKETING TEAMS
90-Page
Report Based On Multi-National Engagement and Invention Sessions With
100 Senior Executives in New York, London, Paris, Sao Paulo, Sydney and
Silicon Valley

PALO ALTO, Calif. (Aug. 12, 2008) —
– In a milestone qualitative research initiative, the Chief Marketing
Officer (CMO) Council has released an in-depth global report on how
corporate executives can bridge the yawning gap between marketing and
sales teams and better align these two critical functions to drive
business performance and revenue growth. The report was prepared with
the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), a
CMO Council strategic interest community of 5,000 sales professionals
worldwide.

The 90-page report, entitled “Scenarios and Solutions:
Mapping the Traps and Sales Effectiveness Gaps” draws heavily from
day-long strategic invention sessions with more than 100 global
marketing and sales leaders who convened for interactive discussions in
New York, London, Paris, Sao Paulo, Sydney and San Francisco earlier
this year. Tasked with probing the roots of the marketing/sales
“disconnect” and finding ways to resolve it, the workshops included
peer-level debate, thought leadership presentations from 12 subject
matter experts and creative visual documentation of consensus views and
opinions.