Companies' Go-to-Market Capabilities Deemed Ineffective, New CMO Council Study Reveals
Companies' Go-to-Market Capabilities Deemed Ineffective, New CMO Council Study Reveals
Global Survey Highlights Pressing Need to Rethink and Recalibrate
Marketing and Sales Processes, Competencies and Resources
Palo Alto, CA (June 9, 2008) —
The Chief Marketing Officer (CMO) Council today released the findings
of its Driving the Bottom Line from the Front Line study, a major
global research initiative that delivers an alarming message: the
majority of global companies surveyed acknowledge significant
deficiencies in their go-to-market capabilities and marketing and sales
processes.
