UNIFYING SALES AND MARKETING STILL A CHALLENGE FOR MANY COMPANIES, REPORTS CMO COUNCIL
UNIFYING SALES AND MARKETING STILL A CHALLENGE FOR MANY COMPANIES, REPORTS CMO COUNCIL
New
Study Shows Only 40 Percent Have Formal Programs, Systems and Processes
to Integrate and Align Critical Sales and Marketing Functions
Palo Alto, CA (July 22, 2008) —
A new global study by the Chief Marketing Officer Council shows that
many companies worldwide still lag in their ability to integrate and
align sales goals with marketing activities, thus reducing the overall
business performance of their organizations.
Over 55 percent of
some 506 sales and marketing professions surveyed by the CMO Council
and its CLOSE community say their companies have yet to, or are only
planning to, implement formal programs, systems or processes for
unifying sales and marketing functions. In contrast, of those who have,
nearly 50 percent report success in synchronizing and optimizing these
often-polarized areas.
