I started something new over the past year... a multimedia council, comprised of various groups that are interested in multimedia. All I did was present a high level strategic overview of how we should use media, how we can improve its functionality in a corporate environment and finally, streamlining processes from design to publishing.
Hopefully, if you've visited Sun.com over the past 12 months, you probably saw much improvements on the multimedia side. No more pop-up RealPlayer (w/ RealNetworks Branding) and gratuitous uses of Flash animations. We now have a Branded experience for all of our videos and our Flash assets are developed/designed with more thoughts behind its power for interactivity and rich-media experiences [see Project Blackbox for our high-level corporate-type of media] and technical drilldowns deprived of any marketing spin [like I showed in my previous posts]
That's just the front end stuff. On the backend, we've streamlined so many things on the Brand and Publishing side... but in my opinion, we've just scratched the surface. Maybe it's part of my personality, but I feel like we just got started...
Slowly, we're moving towards having a notion of dynamic publishing and online library of all of Sun's assets.
Here are my next wishes...
1) include screencasts for all of Sun's applications, available both online AND when you start the application (or OS)
2) screencast self-upload tool. Think of YouTube, and add some screencasts... ScreenTube??
3) podcast/vodcast mashup RSS feeds. Get whatever content you need into a SINGLE RSS feed (versus subscribing to 5 different ones)
Anything else you would like to see Sun do? The multimedia council is open for anyone to contribute.
Posted by Sameer on May 02, 2007 at 10:39 AM PDT #