Kinda stressed about that over the past week. Thought I bombed at the Web Video Summit, but people tell me I did good, so I'll take their word for it. Thanks to Bart who made me look good...
It was definitely a new experience. I'm not much of a public speaker, and definitely stepped out of my comfort zone. The thing I was looking forward to were the questions. Based on what I mumbled, what did they get out of it? What ideas did it generate?
Everything revolved around what we trying to do... translating business goals and technical white papers into COMPELLING STORIES. Talking about a media strategy, which includes YouTube strategy (no, don't put everything you have on YouTube), a podcast strategy and an overall multimedia strategy within and outside the company. Whatever we create must be done cost-effectively and re-usable across organizations, across audiences (sales, new hire, developers, etc.)
We have internal production groups that let us produce multimedia (video, audio, flash) anywhere from 20% to 50% cheaper than if we were to use outside vendors (which we still use IF our internal resources are swamped). The added value is that, because we're internally based, we know the Brand, we know all the gotchas for publishing online... that's a huge value add which translates into huge savings... and a better bottom line so we can MAKE MONEY! :-)