This was the buzz word a couple years ago and everyone wanted one, without really understanding what it was...
People think a podcast is an mp3 file. Something you can only play on an iPod. Well, check out the definition first.
Here a quick top-10 plan that everyone should have before jumping in... (I know. Some folks are allergic to planning, but bear with me)
10. Why are you doing this?
hint: you're on the right path if you want to share REAL insightful, relevant conversations... probably not if you're doing this just because it's cool and will help you sell more products.
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9. Identify a niche
Needs to be a unique group. Specialists and experts. Can't be... let's say... everyone who might be interested about everything you or your company does.
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8. What can you offer them? What"s the value?
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7. How do you want them to respond? (contact, buy, fill out form, send email, etc...)
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6. Who is involved?
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5. Content, length?
hint: think a few minutes.... not dozens...
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4. How many episodes?
hint: it needs a start and end. An end could be the start of a new beginning.
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3. How is your audience going to find YOU?
hint: marketing your marketing tool
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2. How will you measure success?
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... and the # 1 is...
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1. Content needs to be short, sweet, funny... be dramatically different! Why should your audience care? (... and don't be afraid to ASK THEM!)
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big thanks to Jose
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Final Note: Successful media always revolves around CONTENT. How you tell a compelling, relevant, honest story for what you're trying to get across.
Thanks for the link and the shout out! It was great to have such an involved group for the podcasting workshop. Let me know if I can ever be of service.
Have a great day!
Jose
Posted by Jose Castillo on November 13, 2007 at 07:53 AM PST #