"Passion, Content, Truth" - this defines successful media programs
Long gone are the times when EVERYTHING had to be highly polished media content that needed to go through an ad/design agency, shot in a multi-million dollar studio and edited for days at a time on the finest equipment one could afford (all at the expense of the company... and shareholders)
Trust me, there are still times when you need this level of prodution for an event or briefing center. The last thing you want at a Customer Briefing Center is to show a product marketing manager video ala YouTube (inaudible, boring talking head) spinning/selling their product. Yuck! (IMO)
There's nothing like video or screencasts to communicate this "truth". no need for editing. show the product. tell your story, share your passion.
just keep it short.
if a picture is worth a thousand words, don't write a novel by having a 5mn video. 2mn is a good "soft spot" for timely/compelling content. You may have 10 seconds for boring content, so don't waste time with fancy introductions
There has been a shift in Marketing... actually, more like a counter-culture where the least amount of spin or polishing is introduced, the more people pay attention to what you have to say. I personally tune-out ads (print, radio, TV, movies). People's real stories, passion grab us more than a tag-line or fancy logos.
The more interactive users can be with your content (commenting, rating, playlisting, etc.) the more power you give them to really DO your marketing for you, in an un-marketing way.