OpenOffice.org -- 1 million downloads per week!

I was just peering though the weblogs around OpenOffice.org and this product is HOT!

With the release of 2.3 and the conference in Barcelona we saw the downloads of the product at 932,000 per week, and this excludes all the downloads happening as part of the Google pack and all the distributions of StarOffice and OpenOffice via CD, flash drive, etc!

This is absolutely amazing, and kudos to the whole OpenOffice.org community for making the product what it is, and getting the word out there about OpenOffice.org. Contrast this to traditional marketing techniques: To get 1M downloads one would have to send out at least 100M direct/email offers (assuming an impressive 1% click-through rate) The numbers would really have been higher, since 1% click through to the offer page is within industry norms, but the number of users actually clicking on the download link (accepting the call to action) would probably as low as 20-30% (industry norms are more on the 5% realm). This would mean that to really get 1M downloads a marketing group would need to send out 333M offers.. (Talk about spam!) Now if the marketing group didn't resort to spam, and actually purchased the list (not sure who would have such a list) the cost would be $33M (assuming we could buy a unique list of 333M entries at 10c per entry -- really cheap) per week! This wouldn't include costs for localization, delivery etc. Wow, this opensource marketing is great, thanks to the community!

Some other interesting stats on visitors to OpenOffice.org -- 83% are running Windows (Vista and XP), about 5% running Mac, about 4% Linux. For those die-hard skeptics out there still waiting for the majority to start using OpenOffice.org -- the time is right! With over 8 million daily unique visitors and 1M downloads occurring per week, the early majority is using the product -- come join us, the water is great!

Geographically the majority of our users come from domains in the US (21%), followed by France and Germany at 12%, and Italy, UK, Japan and Canada in the 4-5%. Brazil isn't included since they have their own download site at broffice.org  Come on Jim... get some marketing going in Japan!

Finally for those of you already using OpenOffice.org and looking to expand your functionality -- here are the top 3 most popular extensions:

1. Sun Report Builder
2. Professional Template Pack
3. eFax Extenstion 

-Mark

Posted at 11:23AM Oct 22, 2007 by Mark Herring in OpenOffice  |  Comments[1]  |  | |