Thursday June 16, 2005

Acting like a designer?

Dan Pink has some pointers for businessfolks on "how to think like a designer" in FC.

Fun stuff. But hey, while we're at it, let's flip the coin -- it's great to think up ways to extend our arms and bridge the divide, etc. It's another to create a useful conversation between business and design, and I think the onus for that falls on the role of the designer. It's almost exclusively their job need to frame the conversation in a way that makes design relevant to business. Yes, it's a bottom-line world after all, and we can't pretend we're not part of it.

Where to start? Why not with Harvard: Business Perspectives for Design Leaders kicks off in July. See you there?

( Jun 16 2005, 06:15:45 AM PDT ) Permalink Comments [0]