Noel Franus
Brand experience. Sensory branding. Slightly Hairy Audacious Goals. Oh my.

20050801 Monday August 01, 2005

BusinessWeek loves creativity.

Not because it's fun. Because it's profitable, says the mag, which has a special report this week showcasing the value of creativity, design and business when properly mixed. Happy reading. ( Aug 01 2005, 07:02:09 AM PDT ) Permalink Comments [0]

Wireless Wallets Coming Closer to Reality

So we've been hearing about this "wave your wallet" stuff forever, with very little movement -- why the sudden momentum? One word: ringtones.

The story at eWeek: The popularity of music ringtones is one sign consumers are ready to use phones for buying more than calls. Music labels now see wireless as a key market after U.S. consumers spent $223 million on ringtones in 2004 according to Yankee Group.

( Aug 01 2005, 06:45:05 AM PDT ) Permalink Comments [0]

BHAGS: More uses for Google Earth?

Franz Dill at the Institute for the Future is asking for brainstorming help. The subject: Google Earth.

I'd love to join the fray, but it's a Windows-only app. Side note: why does such a forward-thinking company promote such Olde Tyme thinking? Talk about a blemish on your brand...

( Aug 01 2005, 05:53:24 AM PDT ) Permalink Comments [0]


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