Noel Franus
Brand experience. Sensory branding. Slightly Hairy Audacious Goals. Oh my.

20050824 Wednesday August 24, 2005

Reward excellent failures. Punish mediocre success.

Tom Peters' latest slide deck is worth a look-see, if for no other reason than it'll thrill, scare and irk you...all in one. (Note: TP's deck is in PPT format. Do yourself a favor and grab the wonderfully free Open Office suite and open it with that.)

( Aug 24 2005, 08:10:30 AM PDT ) Permalink Comments [0]

Live Girlish Fantasies!

From Sunday's NYT Magazine (registration required) comes yet another classic case in Experience Economy thinking...

Whether we want to admit it or not, Mary Drolet argues, there was a time in our lives when we all pretended to be rock stars or princesses. That time was childhood, the years before the line between fantasy and reality becomes more tangible. This belief, in part, is what guided Drolet in founding, with two partners, a business called Club Libby Lu, which offers 5- to 13-year-old girls the chance to live out one of several (overtly girlish) fantasies, at least for the duration of an hour-and-a-half-long party in a shopping mall.

Apparently the business is doing quite well.

So. Let me take this further, bring it back home and take the girlish fantasies out of the equation. I'd like to ask you, dear reader: what would you do to make Sun a real-world, visceral experience that would be worth paying for?

We have our ideas, and we're working on making them a reality in places like Menlo Park and a few other cities. But I want yours. Do share.

( Aug 24 2005, 06:03:18 AM PDT ) Permalink Comments [0]


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