Tuesday January 17, 2006

Customers, printers, music and signs

Back in the saddle. Hit it:

- - - HBR has a blurb of anecdotes on why asking customers what they want isn't a good idea. As for knowing why they want what they want -- that's gold, baby.

- - - Should you pull the pitcher from the game? Your data has the answer. The only thing this nifty info-visualer tool doesn't account for is that queasy look on the nervous rookie's face...which is something you just can't quantify.

- - -"I've got an ongoing project, reprogramming the firmware in these 1985 Epson LQ-500 printers to turn them into musical instruments."

- - - Related oddball audio: Words That Sound Dirty But Aren't...with beats thrown in for good measure. (Direct MP3 link. Disclaimer: made by me, inspired by a list-loving brother-in-law.)

- - - Attention marketers: Oakland International Airport knows where the men are.

(Hunting down prospects doesn't get any easier than that, does it?)

- - - Core77 and a few other big brand brains are having a "Design 2.0" hootenanny on design strategy and innovation. Save the date: February 28 in NYC.

( Jan 17 2006, 12:18:00 PM PST ) Permalink