Wednesday July 12, 2006

Audio branding quick hits, July 12

-- Go and play: Musiclens recommends music for you based on tempo, mood, color, etc. Very similar to ColorofMySound.com, but with a few more attributes for better and worse.

-- More playing: Paul and the cool gang at Rumblefish recently launched their Music Licensing Store, which provides pre-cleared music for immediate purchase and download. Normally, the process of using licensed music requires many calls to many agencies (or the help of a highly paid middleman named Muzak) to get what you need in a legal fashion. No more. It's about time someone relieved that nightmare of a digital divide.

-- Come and listen: I'll be speaking on audio branding at the Industrial Designers Society of America National Conference in Austin this September. Fritz Doddy from Elias Arts and I will provide an insider's peek into the Sun audio-identity creation process, and we'll also touch on some of the larger themes related to brand-boosting via product sonification. (Kudos, BTW, to Scott, Rayan, Fritz and Glenn for helping make our audio brand as powerful, innovative and mind-numbingly excellent as it is.) Join us, won't you?

( Jul 12 2006, 03:57:20 PM PDT ) Permalink