Noel Franus
Brand experience. Sensory branding. Slightly Hairy Audacious Goals. Oh my.

20060717 Monday July 17, 2006

Whole Foods: The Upward Flow of Human Development

Wow. Three things I never expected to hear from the CEO of a leading, publicly traded grocery chain:

"Sprial dynamics is a bio-pshycho-social-spiritual framework..."

"The creation of animal 'factory farms' has greatly lowered the costs of all animal products, but it has come at a tremendous cost in animal welfare."

"We are all connected together in an upward spiral flow toward greater health, happiness, peace, love, and ecological sustainability."

...and yet it's so. Whole Foods's bloggin' CEO John Mackey goes deep. Warning text-scanners: print this out, as it'll probably be the most interesting thing you read this week.

( Jul 17 2006, 04:49:09 PM PDT ) Permalink


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