Monday August 07, 2006

Forget brand. Get customers to fall in love with you instead.

I spend a lot of tie pontificating on brands and "the user experience" here, but today's note is brief and has very little to do with "brand" at first glance. It's a customer reference from the producers of Barnyard that was published today at Sun's site:

Sun became an extension of our crew, establishing the kind of
relationship that is critical for any film's success," says Parry. "Our
honeymoon period has lasted and lasted, and the level of support we
have received has increased over time. We have experienced the power of
a Sun partnership, and it has made all the difference to our success.

Great news for a company like Sun. And like I said, this nothing to do at first glance with  "brand." On the other hand, it's a simple reminder of something all branding and marketing efforts should be working towards: making customers happy. Because the happier your customers are, the more likely they are to be your brand ambassador and do your own marketing for you.

(Ahh, that sounded so good I have to play it again: "it has made all the difference to our success." What a great way to start the week.)