Thursday August 10, 2006
Thursday August 10, 2006
Bad advertising and good experiences
David Polinchock at the Brand Experience Lab has called out some interesting numbers that have popped up over at Advertising Age: amidst a massive decline in TV advertising effectiveness, "44% of purchasing decisions at one telecom company were influenced by customer interaction rather then advertising." All I can say is...wow.
( Aug 10 2006, 10:03:43 AM PDT ) PermalinkComments:
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