Noel Franus
Brand experience. Sensory branding. Slightly Hairy Audacious Goals. Oh my.

20060803 Thursday August 03, 2006

Don't miss the Dave Norton experience

I had a chance to see Dave Norton of Stone Mantel present at last year's ridiculously insightful Experience Architecture Forum at Harvard and have had the chance to follow up with him since. He has a great take on what it means for brands to communicate by experience-making in ways that are both relevant and resonant.

Well now, here's your chance to learn more: Dave's giving a two-day seminar through the DMI: Strategies for Designing Meaningful Brand Experiences. The dates: September 8-9 in NY; October 19-20 in L.A.

By all means, highly recommended. And by the way, if you're anywhere near Boston, drop in on Greg Beck and the EA @ Harvard TODAY or tomorrow if you can to say hello and meet the architects behind today's (and tomorrow's) most compelling physical experiences.

( Aug 03 2006, 12:05:45 PM PDT ) Permalink

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