Monday December 18, 2006

New audio branding blog: Intentional Audio Identity

I'm going to stop hiding behind that wall of sound and point you to a new blog that I've been maintaining for the past few months: Intentional Audio Identity is the only English-language blog that's focused on the role of sound as an extension of brand.

Yes, there are plenty of music blogs. Yes, there are plenty of business blogs. And quite a few about music and business, too. At this site, however, I explore music, sound and voice as defining a brand, much in the same way that visuals define a brand.

This site explores the role of audio as an intentional, thoughtful extension of brand expression...whether it be it in the form of a simple sonic logo or the larger, multi-faceted lens through which customers experience a company.

Most companies spend millions of dollars on auditory communications, with very little of that influenced by strategy. (Called your call center lately?) That's a wasteful investment. I figure it's time we change this. It starts, perhaps with a conversation over at the site.

I'll still be posting on broad-based brand-experience issues here, but in the meantime, you now have yet one more bookmark/RSS feed to distract you from your job. Merry Christmas.