Noel Franus
Brand experience. Sensory branding. Slightly Hairy Audacious Goals. Oh my.

20051104 Friday November 04, 2005

Pop goes the Wired Mag

Following up on last week's conversation about a growing number of brands' attempts to cultivate connoisseurs, Wired Magazine is entering into the pop-up fray with a store in SoHo.

Manhattan shoppers, you'll have five weeks to get your holiday geek fix on.

(Thanks for the pointer, Experience Economist.)

( Nov 04 2005, 09:30:59 AM PST ) Permalink Comments [0]

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