Friday July 08, 2005

The business ripple from a fancypants outfit

Some airlines are seeing dollar signs all over their employees' bods. Come again? Despite a total lack of ability to differentiate (my take), some airlines such as Delta are starting to realize that some simple, small changes -- like a sleek new uniform -- can affect employees' attitudes and quell customer tensions.

As seen over at USA Today (the lackluster paper of decent hotels everywhere -- what an opportunity for hotels...anyway...): Airlines hope new fashions make financial statement: "Marketing and security aren't the only drivers behind the makeovers. Delta, Air France and Korean Air believe that a suitcase full of new clothes will lift employees' spirits, which can improve passenger service." More power to 'em. hey, if it can work for cops, hospital orderlies and the Wal-Mart greeters, then uni-as-brand can work for airlines, too. Here's to hoping they get it right.

( Jul 08 2005, 08:45:28 AM PDT ) Permalink Comments [3]