Noel Franus
Brand experience. Sensory branding. Slightly Hairy Audacious Goals. Oh my.

20060803 Thursday August 03, 2006

Speaking of Great Ideas...

Okay, so Marc and Bruce (see entry below) had a great idea and ran with it. Which got me thinking about something I came across recently that's been on my mind in the last few weeks since I've read it: success is rarely built on a great idea, but rather on a pretty good idea exedcuted very well.

In fact, The Great Idea is a big fat myth, says Ramit Sethi:

The myth of The Great Idea is a dangerous one. It makes you constantly search and search for something that you'll probably never find. My friends, for example, are still searching, and it's two years later. How many of you know an older person (maybe a parent?) who is always tinkering and muttering about the Great Idea he wants to find?

Follow that link for some practical ideas on how to execute. And get to work on something simple.

( Aug 03 2006, 11:16:12 AM PDT ) Permalink

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