Thursday June 02, 2005

Think sexy -- at every point along the way

Want passionate users? Integrate sexiness into every aspect of your experience. Kathy Sierra makes a compelling case for holistic sexiness in any customer-facing interaction. It's something that designers of every stripe -- from product strategists to interaction designers to architects -- should heed.

Take the nearest computer book on your shelf and open it to a random interior page somewhere in the middle. Can you tell who the publisher is just by looking? Can you tell who the author is? Go a little further and start reading a paragraph. Now can you tell?

That's the problem.

The books might be easy to differentiate on a larger scale like, say, the level of a chapter or the whole book. A book from author "A" might cover the whole of the topic in a very different (and substantially better) way than author "B", but at smaller scales... can you tell the difference? Is there anything distinct about the look and feel? About the writing?

Physical products and experiences work the same way. I'm working to ensure that Sun's guest-facing environments benefit from a very similar treatment. Looking forward to seeing the fruits of these efforts realized.

( Jun 02 2005, 10:42:37 AM PDT ) Permalink Comments [2]