Wednesday February 08, 2006

"This is what a Honda sounds like."

Honda's done quite a bit of work in the strategic-audio sphere, most notably with the "voice of Honda" being that of Garrison Keillor for most their commercials.

Now, Honda UK's done something radically different with the ad launch for their Civic: they've created a Honda Choir -- a collection of professional singers who emulate the audio experience of driving/being a Honda Civic. The commercial is amazing, and the behind-the-scenes documentary is superlative.

Link: http://www.honda.co.uk/civic/?campaignid=CM038200W01D. (Click "Watch" from the main site categories.)

Thanks to Marney for the tip...

( Feb 08 2006, 12:40:25 PM PST ) Permalink