I woke up at 2am and could not go back to sleep until 5am. I ended up trolling the channels for something interesting. There is really nothing on between those hours except infomercials.

It would interesting to see the rationale behind what informercials play when. Between 2 and 4, they were largely get -rich-selling-on eBay, land or your internal organs. At 4, was when the exercise ones started, Winsor Pilates, HipHop Abs, AirStep. Girls Gone Wild was on the whole time.

I suppose if you are up between 2-4am, you probably just got home and want a way to make money that means you can sleep when your neighbors sleep. From 4 on, folks are waking up for the day and are thinking over breakfast that they need to fit exercise in...hmmm, 20 min, 3 times a week? And as for Girls Gone Wild, I guess there is a market for it at all times of night.
Comments:

My thinking is that, people who are awake at 4:00 worrying about their weight etc are the ones most likely to buy those products and hence the logic of having such ads played continuously in grave yard shift.

Posted by madhan on March 15, 2007 at 08:05 AM MST #

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