NBC is planning the most extensive Olympics coverage ever for the Summer Games in Beijing, which kick off on August 8, with 3600 total hours of events. NBC Universal will broadcast many events on its various TV networks, but in addition – thanks in part to Sun - 2200 of those hours will be live events streamed over the web at NBCOlympics.com. In addition, the site will offer more than 3,000 hours of on-demand access to full-event replays and extensive highlights, including daily recaps of key events, best-of montages, commentator analysis and athlete-specific clips. Fans will be able to run up to 20 concurrent streams for 25 Olympic sports.
Another fun aspect of Sun's participation in the Summer Olympics is the creation of a new social networking game which works something like an NCAA basketball tournament bracket. This Facebook application was developed in Sun's new social application environment, Zembly. Fans will be able to access the application either through the Facebook applications catalogue or directly from the NBCOlympics.com website soon.