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This year, JavaOne is offering two special one-day tracks - Java Technology Business Day & Java Technology in TV: Blu-ray Disc & Cable Day.

Java Technology Business Day - Tuesday, May 8th
This special event is designed for business & marketing people. Sessions will cover various topics including:

•  Open Source Java Technology: Business Opportunities & Risks
•  Marketing, Branding & Certification Programs Demystified
•  Partnering to Win
•  New & Improved Services

In addition, Anne Thomas-Manes from the Burton Group, will be hosting a special panel discussion on maximizing ROI in the Java platform ecosystem.

Business Day attendees will also gain admission to Tuesday morning's JavaOne General Session with Rich Green, plus access to the JavaOne Pavilion Reception on Tuesday evening. (drinks, snacks & cool demos!)

Java Technology in TV: Blu-ray Disc & Cable Day - Thursday, May 10th
Produced in conjunction with CableLabs & major motion picture studios, Blu-ray Disc & Cable Day will feature topics including:

• A kickoff presentation detailing the current status & future prospects for the OpenCable Application Platform (OCAP) & Blu-ray Disc technologies
• Overview of OCAP technical features & API's
• Discussion of how to develop OCAP applications
• Roadmap for future interactive services on cable TV
• Producing Blu-ray Java software titles for Hollywood
• The role of Java technology in Internet Protocol Television (IPTV)

Blu-ray Disc & Cable Day attendees will also gain admission to Thursday evening's JavaOne After Dark party (drinks, snacks & even MORE cool demos!) & Friday morning's General Session with James Gosling (& THE coolest demos of all!)