Reiser 2.0
Salzburg New Media Lab: How to build vibrant communities
Today I had the opportunity to present at the 5 year anniversary event of Salzburg New Media Lab Competence Center.
See the presentation (find out the changes from the last version I posted 
)
Posted at 01:27PM Oct 02, 2008 by Peter Reiser in Community Equity | Comments[0]
SunSpace featured on Global Neighbourhoods
Shel Israel did a follow up interview on our former CE 2.0 project .. now called SunSpace
[Shel Israel, editor of Global Neighbourhoods. Photo from his blog.]
Excerpt summary:
When I first saw CE 2.0, I was pretty certain that the work of this 25-year veteran of IT would closely resemble a Rube Goldberg drawing, filled with complexity and confusing we of a nontechnical ilk.
I was wrong. More than anything, it looked like Facebook. It looked like it would be fun to play with. It had all sorts of "consumery" features. For example, you got ranked for your contribution and the ranking was public.
Read the full interview here
Thanks Shel !
Posted at 01:02PM Sep 03, 2008 by Peter Reiser in Community Equity | Comments[0]
SunSpace is live
On July 14th we released the production version of SunSpace (formerly CE 2.0) to our global technical community @Sun.
This is probably one of the most advanced Social Networking implementation in a large Enterprise today !
It provides a social networking-enabled community framework and enables our user to:
1. Build their own social network and present themselves in a Facebook-style via My Profile (see video)
2. Join and start communities and collaborate using wiki, forums, and news feeds (see video)
3. Experience the value of their community contribution and participation through integrated rating, commenting and Community Equity services
4. Post and share documents, presentations and files with My Share ( see video )
5. Find what they need in ONE location by merging the main field's collaboration tools into a single Web 2.0 venue.
Currently we have over 10'200 registered users and around 90 communities .. and we growing about 100-200 people a day !.
Quotes from some pilot users:
" Based on my direct experience with my community I believe that this will be a key tool that many will want to use. Even though Sun is a very email centric culture I feel that SunSpace (CE2.0) will provide the capabilities to help change this and broaden the reach of what each of us has to offer. "
"One of the greatest examples illustrating how SunSpace has enabled greater collaboration has been with respect to the development of our training content. Initially, the team started off discussing ideas both in e-mail and in our SunSpace Forum. As the ideas solidified, they were naturally transitioned to our Wiki and to presentations that were stored in our Files repository. One of the key capabilities of the File repository is its ability to perform version and access control allowing multiple people to update content without the risk of losing older versions. For example, this played a pivotal role over the course of 24 hours when the training content was updated in a “follow the Sun” model by people all over the globe. The content was systematically improved with each update (more than 4 that day alone!). Since that time, that content has gone through more than 15 other iterations to refine and finalize the material"
"SunSpace (CE 2.0) is now at the center of our team operations as part of our collective team identity. It enables all virtual project teams and their members to function as systems interfacing with each other and other groups, including executive groups, productively and effectively.
"In short, SunSpace helps crucial systems generate useful work without overheating!"
And last but not least it is the first production implementation of the Community Equity services
Thanks SunSpace team - it was very tough but we did !!
Posted at 03:30PM Jul 15, 2008 by Peter Reiser in Community Equity | Comments[1]
Folksonomies and Taxonomies Cookbook
Daniela Barbosa from Dow Jones just published an excellent ebook about Folksonomies and Taxonomies.
Great work Daniela
... and while you reading it you will find a nice reference to our CE 2.0 project ...
Posted at 08:48AM Jun 25, 2008 by Peter Reiser in Enterprise 2.0 | Comments[1]
Risk Management and Community
Royal Bank of Scotland is holding their International Risk Congress in Edinburgh this week.
The theme is "join the conversation" and it is all about communities, Web 2.0, sharing and participation.
I had the pleasure to lead a workshop with RBS on how to build vibrant communities.
It is a great sign that large enterprises like RBS are really getting serious about Web 2.0 and Communities.
It is fascinating to see how a bank can differentiate and distinguish themselves by applying communities to their existing business processes.
And yes - building a community value system as part of strategy is very important to drive active participation and contribution - and our Community Equity model fits very well
Thanks Gareth for the invitation ! I hope I can blog soon about your pilot ...
Posted at 05:42PM Jun 12, 2008 by Peter Reiser in Enterprise 2.0 | Comments[0]
The ultimate business justifcation for Enterprise 2.0
I could not resist to post this ultimate business justification for Enterprise 2.0 investments.
Specially after all the tough discussions I had internally and externally about this topic in the last few weeks...
Credit goes to : http://geekandpoke.typepad.com/geekandpoke/2008/04/good-reasons-fo.html
Technorati Tags: Enterprise2.0
Posted at 06:15PM May 09, 2008 by Peter Reiser in Enterprise 2.0 | Comments[0]
CE 2.0 in action: Fileshare
Can you imagine to have an enterprise wide file share service which
- accepts any type of files
- automatically analyses content and proposes Title, Description, and Tags
- suggest related tags
- automatically writes back metadata like title, description,tags to Open Office documents
- provides easy way to allow community members to rate and comment
- allows you to see all social activities around your contributions
- automatically calculates an Information Value of the loaded information based on all social activities
then check out the 2 minute video
CE 2.0 2MT Files and My Share from CE 2.0 on Vimeo.
and yes even in open communities you have sometime the need to control access to your content.
Lets see how we implemented this in our Fileshare service
CE 2.0 2MT ACL from CE 2.0 on Vimeo.
The cool thing about this is that our access control is based on enterprise wide groups so its inherently works for wiki, forum etc. as well..
Posted at 07:10AM May 02, 2008 by Peter Reiser in Enterprise 2.0 | Comments[3]
Enterprise 2.0 How-to-Guide:Strategy
Web 2. 0 dynamics
Before we work on the strategy we should first try to understand what is happening in the Web 2.0 space.
In recent presentations I summarized the trend with:
(and yes I mean Exhibitionism in a positive sense :-) )
The web move towards a social read/write web.
Everything will have a publish button ! (This is Tim Brays vision around the ATOM protocol- see recent interview)
People are:
- expressing themselves trough blogging, flickring, youtubing, twittering etc.
- contributing on wikis, forum and share their best practices, know-how
- building large open source applications with excellent quality and vibrant community support
- active participating trough rating, commenting content, downloading videos, photos, blogs
- are building social contexts by join social sites like facebook, linkedin, xing etc.
- having fun by leveraging mashups like google maps, etc.
and what is happening with the good old Intranet ?
- boring portals centric sites with mainly top down information flow
- complicated access from the Internet via VPN, SecureID Card etc.
- stale and obsolete content
- inefficient search
- etc.
... and a lot of frustrated users escaping from the Intranet - and start using Facebook, Ning or other Social sites and have fun ....
Web 2.0 Paradigm Shifts
So - what are the paradigm shifts ?
Enterprise 2.0 Strategy
ok - so how can we build a strategy around the paradigm shifts ?
pretty easy ... it just needs three elements
1. Who am I (people centric)
We need to change from a web centric to a people centric view
- Who am I ?
- What are my contributions ?
- What are my skills ?
- What are my interests ?
- What is my social network ?
- What is my value in the community ?
- etc.
(looks a bit like Facebook :-) )
2. What I need
Make all your enterprise resources and content mashup ready
- turn your resources into web services
- tag all your content (enterprise tagging service)
- capture the social value of your content and resources (enterprise rating/commenting service)
3. Personal Mashup
Analyze the needs from your users and build dynamic and personalized mashup services
between the users need and the enterprise resources
- tags/metadata are key for todays mashup services. Semantic based mashup will be the killer app...
- combined with a community value system will add quality and predictability to the mashup
Outline
In my next blog post I will describe an Enterprise 2.0 architecture
Technorati Tags: CE 2.0, Enterprise2.0, Web 2.0
Posted at 08:36PM Mar 19, 2008 by Peter Reiser in Enterprise 2.0 | Comments[1]
Interview with Shel Israel about Community Value System
Shel Israel's summary:
"As the chief architect of Sun's Community Equity 2.0 (CE2.0) project, Peter Reiser is considering the place of the individual in a social network from the perspective of a computer scientist, a sociologist, a psychologist, and a carnival ringleader. An attempt to mesh Web 2.0 technologies with corporate communities, he hopes to inject fun and serendipity into information exchange.
In one of the more exciting technologies I've seen, CE2.0 is equal parts Facebook, corporate intranet, and community forum. The ability to aggregate and display community participation, and to profile the individual on a community equity model is incredibly innovative"
Many thanks to Shel Israel (interviewer) and Robert Scoble (camera man)
It was a lot of fun
Technorati Tags: CE 2.0, Enterprise2.0, Mashup, scoble, Semantic Web, Social Capital, Social Networking, Web 2.0, Web 3.0
Posted at 06:17PM Mar 19, 2008 by Peter Reiser in Community Equity | Comments[1]
Semantic Web Mashup: Wikipedia-Open_Calais-Goggle-Amazon
Do you want to see the power of Semantic Web mashup services ?
Then check this out:
http://kapustar.punkt.at/labs/knowledgelounge.org/?q=Semantic%20Web
This is an experimental mashup service from the Semantic Web Company (Credit goes to Rene Kapusta)
What does it do ?
This prototype shows how to use semantic based term extraction and the Amazon API to search for relevant books for a specific topic.
How it works
- The search input is send to wikipedia.org
- The respective wikipedia page is sent to the Open Calais service to extract the terms
- The extracted terms are sent to google, and get enriched by related terms using the google labs service "google suggest".
- and last but not least the terms are sent to the Amazon API and the relevant books from Amazon are displayed
Pretty cool !
Technorati Tags: Mashup, Semantic Web, Web 2.0, Web 3.0
Posted at 12:36PM Mar 18, 2008 by Peter Reiser in Semantic Web | Comments[1]
EU Kiwi project Semantic Wiki kickoff meeting
I am attending the EU Kiwi project kickoff meeting in Salzburg Austria
The project KIWI is concerned with knowledge management in Semantic Wikis and funded by the European Commission under the Project Number 211932 in the EU Seventh Framework Programme (FP7). KIWI’s objective is to investigate how knowledge management in highly dynamic environments can be supported using Semantic Wiki technologies, and how Semantic Wikis can be improved to satisfy the requirements of knowledge management. For this purpose, KIWI will
* implement an advanced knowledge management system based on the Semantic Wiki IkeWiki and extend it by improved, rule-based reasoning support, information extraction, personalisation, and advanced visualisations and editors
* verify the system on two use cases in the areas of project knowledge management and software knowledge management, with flexible workflow models and specific support for the respective application areas.
More information can be found here
Technorati Tags: CE 2.0, Semantic Web, Web 3.0
Posted at 08:56AM Mar 12, 2008 by Peter Reiser in Semantic Web | Comments[0]
Enterprise 2.0 How-to-Guide: Vision and Community Framework
The Vision
How could it look like when you have Enterprise 2.0 implemented in your company ?
- the old fashioned Intranet has turned into vibrant online social networks which are aligned with your core business processes.
- your employees are actively participating in forums, wikis,blogs and share their best practices, experience in real time
- you always find what you need in seconds even if you don't know exactly what you are searching for..
- people feel valued for their participation and contribution and have fun doing their job.
ok.. this sound pretty interesting... but how do you get there ?
I will publish a series of blogs posts which will explain how we implement Enterprise 2.0 as part of our Customer Engineering CE 2.0 project.
so lets start with the non obvious one.
Enterprise 2.0 is not just Technology...... If you want to successfully implement Enterprise 2.0 for your company you need to look at three things
Community Framework
1. Architecture
Design an Enterprise wide architecture which allows you to integrate existing and new internal and external services and data
which can be used to build highly personalized mashup services.
2. Methodology
Vibrant Communities and active participation does not happen over night.
Communities are about people and we need to understand the physiological and social aspects on how to build and run virtual communities
3. Value System
Community members need to understand the value they create in communities and what value they get back from the community.
Outline
In my next blog post I will describe a simple but efficient Enterprise 2.0 strategy
Technorati Tags: CE 2.0, Enterprise2.0, Social Capital, Social Networking, Web 2.0, Web 3.0
Posted at 08:30AM Mar 09, 2008 by Peter Reiser in Enterprise 2.0 | Comments[0]
Interview with Robert Scoble and Shel Israel
Yesterday I had the great pleasure to be interviewed by Robert Scoble and Shel Israel .
It was a lot of fun. Specially when you do live interview while you drive on Highway 101....
Thanks guys
Technorati Tags: CE 2.0, Enterprise2.0, scoble, Social Capital, Social Networking, Web 2.0, Web 3.0
Posted at 12:00PM Mar 05, 2008 by Peter Reiser in Web 2.0 | Comments[0]
Community Equity Specification
Hurray! We finally filed the patent on Community Equity and I can disclose more details....
Overview
The objective is to build a dynamic Social Value system by calculating the Contribution, Participation, Skills, and Reputation equity a person can gain by actively engaging in online communities.
The Equity values are captured through activities that the Community members are participating in, for example:
• Adding or updating contributions (wikis,forums, attachments)
• Rating, commenting
• Tagging
• Downloading and reusing content
• Social connections
• Search queries
Equity Model
The systems will calculate the following equity values:
- Information Equity (IQ)
- Personal Equity (PEQ)
Information Equity (IQ)
The Information Equity captures the social activities around an information and dynamically calculates a numeric value that represents the importance, relevance, and quality of the information. Information can be a wiki page, blog post, forum entry, or document.
The activities that the IQ captures includes:
* How many times users (repeat) have viewed the information
* How many times this information has been downloaded by users (in the case of an attachment)
* How many times this information was reused by an individual
* User feedback (ratings, comments)
How do we know that a document has been reused?
We developed a web service called "Content extraction and metadata store," which writes a tag in an OpenOffice document. This tag describes the source community of the document (for example, Project xx). If a user is downloading this document and stores it in another community, we write a parent tag into the OpenOffice document, which describes the destination community. By analyzing the tags we know that a document has been reused. In addition, we can build a dynamic cloning reference of related documents.
Personal Equity (PEQ)
The purpose of developing a Community Equity (PEQ) value for each individual is to help recognize their achievements and their participation in the community.
Here is the calculation:
PEQ = CQ + PQ + SQ + RQ + OE
Contribution Equity (CQ)
The Contribution Equity measures the contribution of a person related to his or her role or roles in a company.
The CQ tracks the total contribution of wiki entries, blog posts, attachments such as documents, podcasts, videos, software, and how this information is useful to the community (IQ).
Per contribution we calculate an equity value based on downloads, ratings and reuse by the community.
Participation Equity (PQ)
The Participation Equity calculates a value for the active participation of a person. We use the feedback activities a person has provided to other community contributions like
* Ratings provided
* Comments provided
* Tag or Tags provided
* Reuse of content
Skills Equity (SQ)
The Skills Equity shows the skills of a person based on his or her contribution
Details will be disclosed later.
Reputation Equity (RQ)
The Reputation Equity (RQ) is a combination of contribution, participation and role equity.
Details will be disclosed later ...
Personal Sociometry Equity (OE)
Humans suffer from information overload. There's much more information on any given subject than a person is able to access. As a result, people are forced to depend ,on each other for knowledge. Know-who information rather than know-what, know-how, or know-why information has become most crucial. "Know-who" involves knowing who has the needed information and being able to reach that person (Johnson et al., 2000).
In this context, understanding the formation, evolution, and utilization of online social networks becomes important. A social network is "a set of people (or organizations or other social entities) connected by a set of social relationships, such as friendship, co-working or information exchange." (Garton, et al., 1997). While the Internet contributes to the information overload, it also provides useful tools to effectively manage one's social networks and through them gain access to the right pieces of information.
(source:http://www.boxesandarrows.com/view/social-networks)
We are looking to add the following Social Equity indicators:
* Centrality (number of friends) - Freeman 1977: http://moreno.ss.uci.edu/27.pdf
* TBD
Tag Equity
Tag Clouds are calculated by frequency of use. This does not necessarily reflect the value of a tag (or the topic a tag represents). By calculating the Equity of a Tag based on social activities of the community (add or edit, comment, view, etc.) we can dynamically calculate a Tag equity of all contributions related to this tag.
Details will be disclosed later.
Equity Aging
Equity values age over time.
Example Information Aging: A technical white paper about Internet Security from 1999 was really valuable at that time but might be obsolete today ...
Example Reputation Aging: 15 years ago I was an expert in IBM mainframe integration. I had a great reputation reputation of fixing any problems related to SNA.
Over the last 15 years I refocused my expertise and skills and my reputation (and skills) about IBM mainframe integration has gone.
To calculate time-based equity, we assume that any action, such as view, download, rating, and updates, has a "time-to-live" value . This value goes to zero linearly.
Mathematical model (credit goes to Dmitry [Dima] Riachtchentsev, our math genius on the team)
Excerpt from Dima's specs:
To reduce the calculations, we use a linear model:
1. Just after the action that affects an Equity, the Equity value is changed to a multiplier value.
2. Then this value goes to zero linearly. It becomes zero after a valid time period.
With such a model, we have a linear trend every time.
The linear trend enables us to not track the whole history to calculate equity values. We can just change two linear trend parameters after every action and after the aging time period.
Equity Visualization
We developed a set of widgets to visualize the Community Equity model.
My Community Equity
This widget shows in real time the Contribution and Participation Equity of a Person.
People Ranking
This widget displays the top 10 people. In addition, it shows the ranking of the person either as bold (Name) or the ranking position if a person is not in the top 10.
Country Ranking
This widget displays the top 10 countries with the highest Community Equity average per person in a country.
Switzerland is leading.... I like it!
Content Ranking
This widget displays the top ten Content with the highest Informaton Equity . In addition it shows the ranking of the contribution of a person in bold.
*What's Next?*
Stay tuned for some future blog posts on our pilot experience and results....
Technorati Tags: CE 2.0, Social Capital, Social Networking, Web 2.0, Web 3.0
Posted at 11:58AM Feb 29, 2008 by Peter Reiser in Community Equity | Comments[8]
Husky eyes ...
... taken with an iPhone - posted to flickr and then blogged via flickr to my blog.. pretty straight forward ...
Posted at 10:57PM Jan 27, 2008 by Peter Reiser in Personal | Comments[0]