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Community Equity Overview paper published
Enjoy 
Posted at 05:07AM Nov 04, 2009 by Peter Reiser in Community Equity | Comments[0]
How to build vibrant communities - a summary
I am asked by several people and organizations to provide a summary description about our work around Community Equity and SunSpace. Instead publishing individual responses I thought its more efficient to write a blog post. So here we go ..
Over the last 8 years our team @ Sun has been tasked to build vibrant technical communities.
During this time - the name of the organization changed from Knowledge Management to Intellectual Capital management to Community Enablement.
It does not really matter would you call it - the most important lesson we learned is
It's all about people - adoption - value
This does not mean that architecture, tools and technologies are not important. But you can build the coolest (social) site and community platform and tools - but what if the users don't use it ?We spent a lot of time to learn and research what people motivates to contribute and participate in communities and developed a simple but efficient model on
How to build vibrant communities
Value System -What is in it for me
Behavior of people are highly influenced by the perceived value. Each vibrant community has its specific value system.
Example: A manager has two people reporting to him - a sales rep and a technical engineer.
He ask both the question: " Next calendar year - you can choose between a.) to get 5% more salary or b.) working an a cool project."
Guess what the sales rep will pick versus the technical engineer .
Based on this findings we created a Method and System for tracking Social Capital (Community Equity). Community Equity has been deployed as part of Sun's internal Social Community platform called SunSpace and is in production since July 2008. In July 2009 Sun open sourced Community Equity under the BSD license.
In SunSpace we implemented various Tips and Tricks on how to show the values to the users
- myEquity widget showing the values and ranking of a person on their myProfile (Facebook like component of SunSpace)
- all contributions of a person are automatically aggregated on a users myProfile
- Top Contributors widgets
- Specific "honored" community roles displayed on their MyProfile page
- Recognition programs
- etc....
Example of the Community Equity widgets can be found here
Methodology - Adoption
Communities don' t just work. The creation and sustaining of communities needs active facilitation.
As part of the SunSpace deployment we created a Community cookbook which covers following topics 
- Community overview (CoP,project teams, social networks ...)
- Community build (roles,responsibilities,measures, getting started)
- Active Community management (facilitation tips & tricks, health check )
- Scalability (community driver model, self supporting communities)
- etc.
A good example of best practices can be found on the Onestop blog .
Architecture - Federated Services
From an Enterprise 2.0 perspective a secure and federated services architecture should be designed to allows to deploy and consume (any) internal or external services.
ohh - and don't forget to enable the architecture for all the emerging Mashup's .
An explanation about the SunSpace architecture can be found here
so - where is the proof of the pudding?
The implementation of SunSpace has been proven to be successful . Since we launched SunSpace in July 2008 we have
- > 25'000 users
- 10 time growth within six month
- > 500 communities
- > 130'000 content objects (wiki pages, attachments etc.)
- > 5.5 million social activities
- consolidation of 3 existing knowledge management tools (aka shutdown these sites )
Posted at 03:43PM Sep 28, 2009 by Peter Reiser in Community Equity | Comments[0]
Community Equity -Innovation at Sun -Podcast live
Happy listening
More information can be found on http://blogs.sun.com/innovation/entry/community_equity
Posted at 08:54AM Sep 23, 2009 by Peter Reiser in Community Equity | Comments[0]
Tracking Social Capital Patent published
The Patent METHOD AND SYSTEM FOR TRACKING SOCIAL CAPITAL (pdf version) has been published by United States Patent & Trademark office.
This patent was filled in Feburary 2008 as part of the Community Equity project.
Happy reading
Posted at 05:42AM Sep 21, 2009 by Peter Reiser in Community Equity | Comments[1]
Enterprise 2.0: Social Software on Intranets
The Nielsen Norman Group has just released a new report called
Enterprise 2.0: Social Software on Intranets
This report collects best practices for how to design social features for intranets, including:- Blogs
- Microblogging (intranet equivalents of Twitter)
- News feeds (RSS)
- Wikis
- Social networks (intranet equivalents of Facebook)
- Tagging and social bookmarking
- integration of these features with the overall intranet
- adapting Web 2.0 to a company's culture
- community management
- governance issues
Read Jakob Nielsen's Alertbox about the report
Sun actively participated in the report and following topics will be covered
SunSpace - Sun's social community platform for customer engineering
Sweet - Sun's internal microblogging pilot
Community Equity - Sun's innovative value system for Online communities
Onestop - Sun's most valuable technical community
SLX - Sun's online video sharing platform
This is an excellent and valuable report and will help you to turn our old fashioned Intranet into vibrant communities
Posted at 01:00AM Aug 16, 2009 by Peter Reiser in Community Equity | Comments[2]
Community Equity - Kenai and Netbeans 6.7 - cool -
Do you want to load the Community Equity project from Kenai to Netbeans with a few clicks ?
Now you can and it is sooo easy !
You just need to download Netbeans version 6.7
Steps:
1. Login / Register on Kenai
2. Request for a membership in the Project Communit Equity by "bookmark" the project.
3. In Netbeans, login to Kenai (Menu Team > Kenai > Login)
4. Get the Community Equity (Open Source) code from Kenai, use /trunk to get the latest version
5. Open the 6 downloaded projects. After opening, you may be need to correct the JDK plattform version (to 1.6) in all project properties to a version you have available.
6. Build & Run the project ceq
(Thanks to Max Wegmueller for providing the description)
That's it ...
...and btw Kenai und Netbeans support chat rooms as well - join the Community Equity chat room if you have questions or if you want to meet the Community Equity Community members.
Joining a chat room is easy. Download your favorite jabber client (Pidgin, Adium, etc...) and use the following settings:
Protocol: xmpp or jabber
Username: your kenai username
Password: your kenai password
Domain: kenai.com
Chat room name: community-equity
Posted at 04:37AM Jun 07, 2009 by Peter Reiser in Community Equity | Comments[0]
Community Equity Open Source
On June 1st 2009 @ CommunityOne in San Francisco, we announced the availability of Community Equity as an Open Source Community project !
Feature Summary
- BSD license
- Scalable Java EJB foundation
- Restful Web Services
- Widgets
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- My Community Equity
- Top Information, People, Country, Communities
- Tag Cloud
- Information Listing
- inter-widget communication
- internationalization
- Equity Administration
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- Value administration
- Blacklist administration
- Activity administration
- ATOM and RSS feed reader
- OpenSSO integration
- Plugin API
Installation
- Download Binary Code
- Install/Run (Instructions)
- Join the Kenai Community
- Following http://twitter.com/communityequity for real time updates
View the slideshare presentation for more details
A big thanks to the team for their hard work - Guys we did it !
- MaxWegmueller - Software lead
- Simone Habegger - Web design
- Josef Holy - Social interaction design
- Dmitry Ryashchentsev - Math Guru
- Raphael Juchli - Web service developer
- Thomas Bruhin - Widget developer
- Dr. Paul Schoebi - Planning lead
- Andre Naef - EJB foundation developer
- James Falkner -WebSynergy lead architect
and to Hal Stern for his executive support and guidance.
Screenshots
Posted at 06:55PM Jun 01, 2009 by Peter Reiser in Community Equity | Comments[0]
Community Equity news ...
Will you be at CommunityOne next Monday ?
Then you should join our session
ID#: S304174
Title: Community Equity: A Social Value System for Social Networks
Track: Social and Collaborative Platforms
Date: 01-JUN-09
Time: 01:40 PM - 02:30 PM
Room: North Hall 124
and following - http://www.twitter.com/communityequity for real time updates
Why ? You will hear some interesting news about Community Equity .... stay tuned
Posted at 01:47AM May 30, 2009 by Peter Reiser in Community Equity | Comments[0]
Community Equity Widgets explained
How do we visualize Community Equity ?
This blog post explains the various widgets we have implemented as part of our SunSpace project.
Feedback is highly appreciated !
Personalized Widgets
This are set of widgets which are personalized for a specific user
My Community Equity
Use Case: Show the overall Contribution and Participation Equity across all communities of a user
Objective: Motivate a user to improve her/his overall ranking
Remark :
- Data Privacy laws (in our implementation only the user can see this widget)
- Show % of ranking can be misleading when you have only 5-10% of very active users
(Personal Note)
I don't really like this widget. I would like see more and eBay like model with stars,diamond etc..
any feedback and suggestions are highly appreciated
(End Personal Note)
My Contribution Tag Cloud
Use Case: Show all Contribution Tags of a user ordered by Tag Equity (Social value of a tag)
Objective: Show a users expertise based on her/his overall contribution
Remark :
- need a clear tagging policy.
- Skills (tags) should be suggested during content creation
- can be combined with Contribution Listing widget via inter-widget communication
My Contribution Listing
Use Case: Show all Contributions from user ordered by Information Equity (Social value of an information)
Objective: Show a users contributions with the highest social value
Remark :
- can be combined with Contribution Tag Cloud widget via inter-widget communication
Community Widgets
This are set of widgets which are related to all or to a specific community
Top Communities
Use Case: Show the top xx communities
Objective: Motivate communities to get into the top ranking of all communities
Top Contributors - Top Countries
Use Case: Show the top xx contributors or countries of all or a specific community
Objective: Motivate people to get into the top ranking of a community
Remark :
- if a user is not in the top x ranking but is part of the community her/his ranking is shown at the bottom of the widget
Top Content
Use Case: Show the top xx content of all or a specific community
Objective: Show the most valued content of a community
Remark :
- if a user looking at this widget - own content she/he has authored is shown in bold
We can use the tag cloud or listing widget to show the most valued content of a community
or a specific widget to show the top content. Furthermore there is an activity widget which shows the details per content (URL)
Expert Calculation
Use Case: Show the top xx experts for tag x
Objective: Automatically calculate expertise of users (our countries with expertise) based on the social feedback they receive on their contributions
Remark :
This is probably the coolest expert location model today as it calculates experts based on contributions of a user and the
social feedback of the entire community
What's next ?
We are tuning the mathematical model and history service to provide time bound Equity.
As example we want to show to most valued person,content or community during a specific time period.
Posted at 02:35PM Feb 16, 2009 by Peter Reiser in Community Equity | Comments[4]
Salzburg New Media Lab: How to build vibrant communities
Today I had the opportunity to present at the 5 year anniversary event of Salzburg New Media Lab Competence Center.
See the presentation (find out the changes from the last version I posted )
Posted at 01:27PM Oct 02, 2008 by Peter Reiser in Community Equity | Comments[0]
Interview with Shel Israel about Community Value System
Shel Israel's summary:
"As the chief architect of Sun's Community Equity 2.0 (CE2.0) project, Peter Reiser is considering the place of the individual in a social network from the perspective of a computer scientist, a sociologist, a psychologist, and a carnival ringleader. An attempt to mesh Web 2.0 technologies with corporate communities, he hopes to inject fun and serendipity into information exchange.
In one of the more exciting technologies I've seen, CE2.0 is equal parts Facebook, corporate intranet, and community forum. The ability to aggregate and display community participation, and to profile the individual on a community equity model is incredibly innovative"
Many thanks to Shel Israel (interviewer) and Robert Scoble (camera man)
It was a lot of fun
Technorati Tags: CE 2.0, Enterprise2.0, Mashup, scoble, Semantic Web, Social Capital, Social Networking, Web 2.0, Web 3.0
Posted at 06:17PM Mar 19, 2008 by Peter Reiser in Community Equity | Comments[2]
Community Equity Specification
Hurray! We finally filed the patent on Community Equity and I can disclose more details....
Overview
The objective is to build a dynamic Social Value system by calculating the Contribution, Participation, Skills, and Reputation equity a person can gain by actively engaging in online communities.
The Equity values are captured through activities that the Community members are participating in, for example:
• Adding or updating contributions (wikis,forums, attachments)
• Rating, commenting
• Tagging
• Downloading and reusing content
• Social connections
• Search queries
Equity Model
The systems will calculate the following equity values:
- Information Equity (IQ)
- Personal Equity (PEQ)
Information Equity (IQ)
The Information Equity captures the social activities around an information and dynamically calculates a numeric value that represents the importance, relevance, and quality of the information. Information can be a wiki page, blog post, forum entry, or document.
The activities that the IQ captures includes:
* How many times users (repeat) have viewed the information
* How many times this information has been downloaded by users (in the case of an attachment)
* How many times this information was reused by an individual
* User feedback (ratings, comments)
How do we know that a document has been reused?
We developed a web service called "Content extraction and metadata store," which writes a tag in an OpenOffice document. This tag describes the source community of the document (for example, Project xx). If a user is downloading this document and stores it in another community, we write a parent tag into the OpenOffice document, which describes the destination community. By analyzing the tags we know that a document has been reused. In addition, we can build a dynamic cloning reference of related documents.
Personal Equity (PEQ)
The purpose of developing a Community Equity (PEQ) value for each individual is to help recognize their achievements and their participation in the community.
Here is the calculation:
PEQ = CQ + PQ + SQ + RQ + OE
Contribution Equity (CQ)
The Contribution Equity measures the contribution of a person related to his or her role or roles in a company.
The CQ tracks the total contribution of wiki entries, blog posts, attachments such as documents, podcasts, videos, software, and how this information is useful to the community (IQ).
Per contribution we calculate an equity value based on downloads, ratings and reuse by the community.
Participation Equity (PQ)
The Participation Equity calculates a value for the active participation of a person. We use the feedback activities a person has provided to other community contributions like
* Ratings provided
* Comments provided
* Tag or Tags provided
* Reuse of content
Skills Equity (SQ)
The Skills Equity shows the skills of a person based on his or her contribution
Details will be disclosed later.
Reputation Equity (RQ)
The Reputation Equity (RQ) is a combination of contribution, participation and role equity.
Details will be disclosed later ...
Personal Sociometry Equity (OE)
Humans suffer from information overload. There's much more information on any given subject than a person is able to access. As a result, people are forced to depend ,on each other for knowledge. Know-who information rather than know-what, know-how, or know-why information has become most crucial. "Know-who" involves knowing who has the needed information and being able to reach that person (Johnson et al., 2000).
In this context, understanding the formation, evolution, and utilization of online social networks becomes important. A social network is "a set of people (or organizations or other social entities) connected by a set of social relationships, such as friendship, co-working or information exchange." (Garton, et al., 1997). While the Internet contributes to the information overload, it also provides useful tools to effectively manage one's social networks and through them gain access to the right pieces of information.
(source:http://www.boxesandarrows.com/view/social-networks)
We are looking to add the following Social Equity indicators:
* Centrality (number of friends) - Freeman 1977: http://moreno.ss.uci.edu/27.pdf
* TBD
Tag Equity
Tag Clouds are calculated by frequency of use. This does not necessarily reflect the value of a tag (or the topic a tag represents). By calculating the Equity of a Tag based on social activities of the community (add or edit, comment, view, etc.) we can dynamically calculate a Tag equity of all contributions related to this tag.
Details will be disclosed later.
Equity Aging
Equity values age over time.
Example Information Aging: A technical white paper about Internet Security from 1999 was really valuable at that time but might be obsolete today ...
Example Reputation Aging: 15 years ago I was an expert in IBM mainframe integration. I had a great reputation reputation of fixing any problems related to SNA.
Over the last 15 years I refocused my expertise and skills and my reputation (and skills) about IBM mainframe integration has gone.
To calculate time-based equity, we assume that any action, such as view, download, rating, and updates, has a "time-to-live" value . This value goes to zero linearly.
Mathematical model (credit goes to Dmitry [Dima] Riachtchentsev, our math genius on the team)
Excerpt from Dima's specs:
To reduce the calculations, we use a linear model:
1. Just after the action that affects an Equity, the Equity value is changed to a multiplier value.
2. Then this value goes to zero linearly. It becomes zero after a valid time period.
With such a model, we have a linear trend every time.
The linear trend enables us to not track the whole history to calculate equity values. We can just change two linear trend parameters after every action and after the aging time period.
Equity Visualization
We developed a set of widgets to visualize the Community Equity model.
My Community Equity
This widget shows in real time the Contribution and Participation Equity of a Person.
People Ranking
This widget displays the top 10 people. In addition, it shows the ranking of the person either as bold (Name) or the ranking position if a person is not in the top 10.
Country Ranking
This widget displays the top 10 countries with the highest Community Equity average per person in a country.
Switzerland is leading.... I like it!
Content Ranking
This widget displays the top ten Content with the highest Informaton Equity . In addition it shows the ranking of the contribution of a person in bold.
*What's Next?*
Stay tuned for some future blog posts on our pilot experience and results....
Technorati Tags: CE 2.0, Social Capital, Social Networking, Web 2.0, Web 3.0
Posted at 11:58AM Feb 29, 2008 by Peter Reiser in Community Equity | Comments[12]
Community Equity in Action
This week we hold the Sun Customer Engineering Conference in Las Vegas with over 4'000 participants and over 200 break-out sessions
At the conference we launched our first Community Equity Pilot based on CE2.0 - our Enterprise Social Network Community Framework for Customer Engineering .
Community Equity in action !
In a previous blog post called Community Equity - a way to measure Social Capital for an enterprise I explained the theory...
Now lets see how we implementing Community Equity in practice.
The CEC 2007 conference with over 4'000 participant and over 200 break-out session was the perfect pilot case.
We implemented the Conference as a social networking experience and asked the conference attendees to actively participate.
What we asked the conference attendees
1. visit the communities pages of the session they have attended
- rate and comment the session
- participate in the session forums
2. adding content to their myshare
3. check out the myProfile pages of the other attendees
- review their content
- rate and comment
- and last but not least adding friends to their friends list
How a user can check her/his Community Equity
While attendees actively participated in the CEC 2007 community, they could see how their Personal Equity evolves by just checking the My Community Equity widget
on their My Profile Page
The widget dynamically shows the current Contribution - and Participation Equity related to the average of the community and the current rank in the Community.
And yes this widget is only visible to the user - (Hey - we respect Data Privacy laws :- ) )
How to drive participation ?
For the conference we announced a contest for the most active participant.
After day one - the participation was pretty low. We somehow expected this and thought about an additional incentive..
So we asked Dan Berg (VP GSE EMEA, CTO Services), the host of the CEC conference to announce the name of the last day winner at the General Session in the morning ...
and show the name on the big screens to the 4'000 attendees ...
Well - it worked very well - the next day the participation more then doubled ...
and even better some people got so excited about it that they tried to hack our rating service !.
Wow - have you ever seen a hack on a website site which does not provide any value ????
What's next !
The conference is over and people are flying back..
To keep the good participation trend up we decided to extend the participation contest until end of October.
That means attendees can go back to the CEClive site check out the content, provide feedback, add related content etc.
Lets see who will win the contest .... I will announce the winner on this blog
How did we implement it ?
Social Network and Community Service
First we developed & deployed the community and social network service as part of our CE 2.0 architecture.
This enabled us to pilot community building and social relationships funcitionality on top of an enterprise wiki.
Community Equity Web Service
We implemented Community Equity as a web service as part of our CE 2.0 architecture
Dynamic Community generation
AT CEC we had over 200 breakout sessions. We developed an XML based data feed between the external conference registration application and our CE2.0 framework and dynamically created over 200 communities around the breakout sessions.
A session community page consists of set of widgets
Speaker widget - list the speakers of a session
Session Description - a short description about the breakout session
Attendees - a list of all people attending a given session
Session content - a dynamic aggregation of session content based on session tags
Related content - shows related content for the session based on related session tags
Forum - a Forum were attendees can discuss the session
Dynamic My Profile creation
Then we dynamically generated around 4'000 user profiles of the conference attendees by implementing a mashup between the registration data from the conference
and our internal LDAP name service.
These My Profile pages are our initial implementation of our "Facebook for the Enterprise" service and are not specific to the conference. Only the MyCEC session is a specific widget for CEC.
A MyProfile page has following widgets:
Who am I - Picture of a person, name, phone number, office location link to the corporate calendar etc.
My Friends - a list of friends
Common Friends - a list of common friends when someone else looks at the Profile
Where am I - a Widget to show the current location of a person using the http://plazes.com service
My Community Equity - shows the current Personal Community Equity
My CEC Sessions: show all sessions a person has registered during the conference
MyShare - a summary of all Community contributions (attachments, links) of the person
Conference Content aggregation
Then we built a content aggregation page based on internal sessions- and external related content (blogs, video, photos) of the Conference - and voila
- we had a Social Network enabled conference pilot -
The CEClive entry page has following aggregation widgets
• Sessions - Just starting, just running sessions, all sessions etc.
. CEC2007 News - A shared wiki page to publish news
• Top of CEC - Top contributors and participants of the conference based on Community Equity calculations
• Blog aggregation - aggregation of all related blogs of the conference using the suncec2007 tag for technorati
• Photo aggregation - aggregation of all related photos of the conference using the suncec2007 tag for flickr
• Video aggregation - aggregation of all related video of the conference using the suncec2007 tag for youtube
Technorati Tags: ce2.0, Community_Equity, social_networking, suncec2007, web2.0
Posted at 05:51AM Oct 13, 2007 by Peter Reiser in Community Equity | Comments[0]
Reiser 2.0
Just want to let you know that I changed my blog title to Reiser 2.0 ...
As more and more people calling me by this name ... I could't resist any longer .....
Posted at 05:47AM Oct 13, 2007 by Peter Reiser in Community Equity | Comments[0]
Branchenkonferenz Behoerden Wien
Heute hatte ich die Ehre an der Branchenkonferenz in Wien eine Praesentation ueber
"The path to WebNExt" zu geben. Es war ein sehr interessanter Anlass (siehe Programm)
und hier ist die Praesentation.
Posted at 06:22PM Sep 19, 2007 by Peter Reiser in Community Equity | Comments[0]