brainstorms

Friday November 05, 2004

designing a logo for sim1...

a friend of mine who does wonderful chain jewellery, needed a logo. name of her business is lorica designs, latin for armour. here is one of the designs i recently created for her; this one is using a special typeface to represent chain links. loricalogo

i am quite pleased with this preliminary design, and i know my friend (sim1) likes it as well. it works for my eye, even though the composition can be improved some more. how can we tell if it is a good design? is it simple? timeless? slightly funny? suggestive? looks easy? uses symmetry? etc etc... [i have yet to construct a complete graham conventional wisdom checklist (paul graham, taste for makers) for this. ah well...]

i have been working on a number of logos, some more challenging than others; a notable entry amongst them is a new hacker logo, my alternative to that amateurish ESR hack that is supposed to represent the hacker community. [my logo is just a design exercise, not an ego trip.]

(2004-11-05 06:57:00.0) Permalink Comments [3]

Comments:

Looks good however it's essentially impossible to decypher and I guess that's also one of the goals you should be trying to achive here. You want people to remember the name not just the logo itself.

Posted by Jernej on November 05, 2004 at 11:12 AM EST #

agreed. readability is important, and getting the right balance between readability vs puzzle-like structure [in this instance] has not been easy. this is not the final logo; i am working on variants to improve readibility while keeping the design interesting.

Posted by oz on November 05, 2004 at 02:29 PM EST #

It's not obvious to me what you "gain" in designing a logo to be puzzle-like. It seems to me that that's working the process backwards. The role of a logo is to clearly and uniquely draw the audience's mind to the brand. But if the logo is a puzzle, it defeats that purpose. As important as the puzzle is to the company's idea of who/what they are, it doesn't seem to me that the logo should present one. The font is very cool, btw. Great idea.

Posted by david on November 12, 2004 at 11:31 AM EST #

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