brainstorms

Monday March 28, 2005

notes on logo books

after a reasonably fresh and successful first volume, logolounge 2 is a big yawn [audience boredom is usually a content failure, not a decoration failure. -- edward r. tufte] and a disappointment. what is with the intel, fedex, dell, microsoft, disney, coca cola, 20th century fox, shell, john deere logos? designing member name dropping? [if i just wanted an arbitrary pile of tired classics, i would get carter's big book of logos.] note to the editor: do away with the now-annoying "logo search" chapter header. it was cute in the first volume, two years ago.

actually, in a limited-budget situation, one could give up on the logolounge volumes altogether, and choose los logos and dos logos instead. sure, not nearly as stylish and colorful, but classic clothbound, edgy and international. more oxygen, less pomp.

[note to self: avoid reviewing books not near the keyboard. going over los/dos logos again, i will restate: they are brilliant. a working graphics/logo designer will get much more out of these two, even though lounge books include some very fine logo designs. save your money.]

exercitato artem parat.