Marketing More Clearly What's The Point?

Thursday Nov 05, 2009

The Java Store now provides developers access to millions of paying consumers. At PayPal X Innovate 2009, we announced an alliance with PayPal to support application payment in the Java Store Beta. The Java Store offers nearly unequaled distribution for reaching more than 800 million desktop Java users worldwide. Developers are encouraged to see the Java Store Beta in action and visit the Java Warehouse to submit applications.

Developers can price their offering anywhere from $1.99 to $200.00 (USD) and select the license rights they wish to apply to their application. Developers will receive 70 percent of any for-fee application sold through the Java Store Beta. Utilizing the new Adaptive Payment API from PayPal, consumers can authorize the Java Store Beta to bill against their PayPal account so they can simply click the "Buy" button and never have to leave the store. In addition, when a customer makes a payment in the Java Store Beta, the application owner also gets paid at the time of the purchase. This way, the developer immediately receives the revenue and knows exactly how many people have purchased their application.

The latest version of the Java Store Beta also delivers an improved look and feel, simplifying navigation throughout the store and enhancing the consumer's ability to find applications of interest. The Java Store Beta continues to provide consumers with the unique ability to easily preview (or try) applications before deciding whether or not to purchase or install the application. The Java Store Beta also makes it extremely easy for consumers to acquire new applications by simply dragging them directly onto their computer.