Web Analytics Analyzed
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20061212 Tuesday December 12, 2006

Two Types of People One more comment on a similar topic to my last entry.  I guess I've always known this, but have never digested it quite this way.  And that is: there seem to be two types of people in the world: those who can take a fact and make it more complicated, and those who can take a fact and make it simpler.

Consider again the issue of "new visitors".  When this data was presented at a meeting an audience member said "So, this is just the number of  people coming to our web site who do not yet have our cookie?"  Well, yes indeed.  Well simplified. 

Somebody else could have looked at the same piece of data and asked, "If a user is using tabbed browsing, will he show up as a new visitor if he visits from two different tabs?  What if he is using two different browser profiles? Then what?"  Good questions as well.  I suppose we ought to understand that.

So, let me ask.  Is a web analyst more like the first person or the second?
( Dec 12 2006, 12:45:57 PM MST ) Permalink Comments [3]


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