Thursday April 12, 2007

Metricspalooza Part 3 Number 5 of things I've learned managing an Emetrics Group.
The Three Headed Monster.  My experience has shown me than an Emetrics Group has three major internal clients:  Web Marketing, Web Design, and Web Management.  To fully add value you need to effectively serve each of these clients.  If you ignore one, the whole value proposition breaks down.  Here's why.

My simple minded view of a Web business is like this.  Step 1: Bring in lots of qualified prospects. Step 2: Convert them. Step 3: Count your money.  (I should teach at Wharton.) 

The internal clients, obviously, map to these three steps. 

Web marketing's job is to bring in gobs of potential customers itching to buy your products.  But doing so is worthless if when they get to your site, the Web design is so lousy that they can't accomplish (convert) their goals.  And the accomplishments of both of these organizations is diminished if Web Management doesn't have proper visibility to the bottom line, and the things that lead up to it.  If you put too much focus on one area while neglecting the others, you might as well not bother with any.

So, those are five things I've learned so far.  Hope you've found them useful.
( Apr 12 2007, 05:29:53 PM MDT ) Permalink