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20060722 Saturday July 22, 2006

Markets without Marketing

Engineers can help management (though not necessarily marketing) by saying "Don't ask how we can make money with this technology. Ask how we can make money because of it.'

I just read an article by Doc Searls at Linux Journal called Markets without Marketing. It is a really good, short, perspective on the changes that Open Source is bringing to the area of Big business and marketing.  There are good lessons here for anyone trying to make a business out of free software.

Thanks for the pointer, Simon

Posted by Chris Quenelle ( Jul 22 2006, 07:17:49 PM PDT ) - Permalink - -

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mug shot Chris Quenelle is a tools developer at Sun Microsystems. He's worked on performance and debugging tools at Sun for more than 10 years. He reads comic books and science fiction, and has more tivos than he can keep track of.

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