17 Sep · Sat 2005
Identity expertise - in a nutshell
My blog-mate Mark Dixon is part-way through a short but comprehensive guide to customers' identity requirements. On the 16th, he covered common requirements which crop up in the customer RFPs he gets; on the 17th, he turned to the business objectives those customers cite for their identity projects. Coming next... the benefits they expect as a result.
It's one thing for us, as a vendor, to say why we think customers ought to buy stuff from us, but it's far better to get the customer's version. Likewise, seeing one of those RFPs at a time is a good snapshot, but this aggregation by Mark is a great validation of what's important to identity management users.
He should charge for this stuff... ;^)



Thanks for your reference to my blog. It was indeed an interesting experience to review the RFPs and list the problems, objectives and expected benefits our customers stated. Solving customer challenges is what keeps us in business!
Mark
Posted by Mark Dixon on September 19, 2005 at 11:46 AM GMT+00:00 #