Posted by racingsnake
@ 05:57 PM GMT+00:00
17 Aug · Wed 2005
So, it really is a load of Boswelox(tm) ...
Hmm. I know I'm not the first to find the L'Oreal trade name 'Boswelox' somewhat risible, but now, in response to criticisms from the UK's advertising regulator, L'Oreal have agreed to modify some of the claims they make about this wonder-cosmetic.
So they haven't discovered the Fountain of Youth after all. There must be something about that quest which attracts the differently-named: in my immature youth (with apologies to my Hispanophone friends) I found the name "Ponce de Leon" somewhat risible too. ;^)
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