David Weinberger, author of Small Pieces Loosely Joined and co-author of The Cluetrain Manifesto: The End of Business as Usual, would be proud. Today blogs.sun.com will be officially announced (amongst a collection of unofficial announcements here, here, here and here).
The timing couldn't be more relevant. What better way to celebrate a new dynamic time at Sun than by featuring a new model of grass roots communication like blogs. I believe that the last few months have demonstrated a new way of thinking at Sun, quicker and fresher than the last five years, and blogs are by far the best way to communicate that to the community. Each employee now has the ability to become a personal conduit for the company to our customers.
Sun is changing, and not just from a product perspective. The whole culture is open to a new way of thinking. Jonathan Schwartz may say some things that I regret occasionally, but his openness and lateral thinking is quickly embedding itself throughout the organisation. I guess that's why he's one of Time Magazine's People to Watch in International Business.
It's going to be interesting watching all these new changes happen from an inside out perspective on blogs.sun.com. I've been blogging for a couple of years now at my personal blog (here), and have been watching the growth of blogs with interest. At times I wondered just how blogs might change business, not that I think it will be dramatic, but I'm starting to think it might be a new type of guerilla communication. Just what Weinberger discussed in his book. Funnily enough, both the book and blogs.sun.com have something to do with Tim Bray!
The timing couldn't be more relevant. What better way to celebrate a new dynamic time at Sun than by featuring a new model of grass roots communication like blogs. I believe that the last few months have demonstrated a new way of thinking at Sun, quicker and fresher than the last five years, and blogs are by far the best way to communicate that to the community. Each employee now has the ability to become a personal conduit for the company to our customers.
Sun is changing, and not just from a product perspective. The whole culture is open to a new way of thinking. Jonathan Schwartz may say some things that I regret occasionally, but his openness and lateral thinking is quickly embedding itself throughout the organisation. I guess that's why he's one of Time Magazine's People to Watch in International Business.
It's going to be interesting watching all these new changes happen from an inside out perspective on blogs.sun.com. I've been blogging for a couple of years now at my personal blog (here), and have been watching the growth of blogs with interest. At times I wondered just how blogs might change business, not that I think it will be dramatic, but I'm starting to think it might be a new type of guerilla communication. Just what Weinberger discussed in his book. Funnily enough, both the book and blogs.sun.com have something to do with Tim Bray!
