Blogging CEO's thenewpr.com has a list of Blogging CEO's, and corporations hosting blogs. I'd also found a list of Fortune 500 companies who host blogs.
What's astonishing is the breadth of industries represented in these lists. And Jonathan Schwartz was hardly the first CEO Blogger, even though he's most often pointed to as the primo example of blogging CEO's.
It would be one thing if it were just a small handful of geek companies doing this. Y'know, like Sun or Microsoft or Adobe. But it's not, it's more widespread as the above lists show.
Let's hope this transparency thing takes hold. I think one thing that makes corporations seem like the enemy of the individual is the corporate secrecy. How can you trust an entity that keeps so much secret like corporations typically do?
(2006-01-05 21:00:03.0)
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Corporate blogging
I've been blogging about corporate blogging on my personal web site, but I've decided to do the blogging on that topic here instead.
When I opened this blog on blogs.sun.com, the significance of this didn't really sink. I thought, "oh, cool, I can blog" but it wasn't until later it was clear what that meant as a culture-changing activity. But in many ways this presents a challenge to the old norms of employee conduct, speech by employees, freedom of speech, etc. On my personal site I've written a few thought pieces about this.
To help me see the state of "corporate blogging" I am using the planetplanet aggregator to watch the news (see corporate-blogging.7gen.com). It's astonishing the quantity of activity on this topic. There's a lot more "corporate blogging" going on out there than I'd thought.
What do I mean by "Corporate Blogging"? I think of it as blogging, done by an employee of a corporation as part of their employee role.
In some cases it's very explicit, such as the blog site being run by Telstra (a telecom company in Australia). My sense of that site when I looked at it last month is it's a great example of fake transparency. Fake transparency being what happens when the Marketing department puts together a facade that's supposed to be the real thing.
(2006-01-05 20:28:09.0)
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