I'll have to try this new title on.. am I a 'Clogger'?
Kodak sucks the coolness from blogging discusses how Kodak has entered the brave new world of corporate blogging and has become so cool that they have a 'Chief Blogger'.
But along the way new terminology is proposed. Is "corporate blogging" any different than any other sort of blogging?
That's a really curious thought, isn't it? Yes there are lots of corporate bloggers, we have a lot of them here at Sun. But is corporate blogging any different than regular blogging? What would make a 'clog' different from a 'blog'?
One way would be those faux blogs which are really marketeer activities in disguise. What makes a blog different from any other web site is the style of presentation and writing style. Supposedly blogs are supposed to be direct and personal, a style that's foreign to most marketeer types.
Besides that I do practice blogging differently on my personal blog(s) than on this site. But that's simply so that I have more freedom to post whatever I want such as calling Pres. Bush a traitor and calling for his impeachment. While that's supposedly within Sun's blogging guidelines I'd rather not tie those opinions to Sun and it's much more straightforward to make those postings on my own time on a hosting account where I pay the bill.
In other words -- to me, writing on a clog (corporate blog) makes me some kind of corporate spokesperson. This corporate blog (clog) is on company property (blogs.sun.com) and written using company equipment and written on company time, so it seems fair to me to think of my clog postings as being tied to the corporation I work for. If I have something to say which I think my company has no business saying, well, that's why I have my own blog sites.
