RoboGeek

Corporate blogging I've been blogging about corporate blogging on my personal web site, but I've decided to do the blogging on that topic here instead. 

When I opened this blog on blogs.sun.com, the significance of this didn't really sink.  I thought, "oh, cool, I can blog" but it wasn't until later it was clear what that meant as a culture-changing activity.  But in many ways this presents a challenge to the old norms of employee conduct, speech by employees, freedom of speech, etc.  On my personal site I've written a few thought pieces about this.

To help me see the state of "corporate blogging" I am using the planetplanet aggregator to watch the news (see corporate-blogging.7gen.com).  It's astonishing the quantity of activity on this topic.  There's a lot more "corporate blogging" going on out there than I'd thought.

What do I mean by "Corporate Blogging"?  I think of it as blogging, done by an employee of a corporation as part of their employee role.

In some cases it's very explicit, such as the blog site being run by Telstra (a telecom company in Australia).  My sense of that site when I looked at it last month is it's a great example of fake transparency.  Fake transparency being what happens when the Marketing department puts together a facade that's supposed to be the real thing.

(2006-01-05 20:28:09.0) Permalink