do it. think it. blog it! ... a twisted world

Google recently rolled out a personalized version of their site, much in the likes of yahoo and other portal service providers. This personalized feature of Google does not have a name yet. Maybe it's gonna be called myGoogle (Google recently registered the domain myGoogle with AllDomains.com), or GgMYle or something on those lines...

Currently the personalized Google service allows one to create their home page with different modules that they can drag and drop across the page, thus enabling the user to have one place to gofor their email, weather, maps, movie schedules, news headlines and of course the Google web search. As Yahoo starts to launch their own adsense like offering called YSM, Google is going the other way around to offer a Yahoolike personalized service. Google will start by offering content from the BBC, the New York Times, Slashdot, Wired, the Quote of the Day and the Word of the Day. The Google also plans to let users add syndicated Web content from news sites and blogs via RSS, or really simple syndication, technology, said Marissa Mayer, who directs consumer Web products for Google.

The Google service thats to be launched pretty soon is extremely similar to it's rival offerings like MyYahoo, MSN, AOL and EXCITE. The portal tool is part of a broader Google initiative to aggregate its features and information into a unified single place, a project Googleproudly calls the "fusion." Google is exploring other ways to personalize the experience, a Google representative was heardto have mentioned. Very typicalof Google's style, Google is releasing this as a BETA.It's currently available on Google Labs.

All said and done, Google's not way different from all the others out there who imitate each others offerings. For Google Innovation is not in Invention; but rather in Imitation!!.