Seven Grams Revisited
Freitag Jan 16, 2009
After the "7 gram story" not only did hit Techcrunch, but also my favourite german-language news site, let's revisit my original calculation:
After the "7 gram story" not only did hit Techcrunch, but also my favourite german-language news site, let's revisit my original calculation:
Sorry Google: In 2007, I guestimated the carbon dioxide emission of one Google search to be roughly 7 grams. That number was never intended to frighten people from doing internet searches, because I always assumed that Google would implement Search as efficient as possible. Just think of the advantage you get when you do search 10% more efficient than your competitors while doing billions of searches.
After the Sunday Times had published last week that Alex Wissner-Gross estimates the same number Google now officially has answered.
I was wrong. Very wrong. Wrong by a factor of 35. Wrong even when you take into account that Moore's Law and Google engineers had 20 months to increase efficiency since my first guestimate.
So now we have it: One Google Search produces as much CO2 as 10 seconds of breathing!
Update: Could be that the Sunday Times directly took my number (after generating 0.2 grams of CO2 and finding this blog with a Google search) and connected it to other work done by Alex Wissner-Gross. Funny how an innocent number can make big news 20 months later!
At least I got my 2 seconds of fame on Techcrunch: "This obscure blog post" ... "Rolf Kersten’s Weblog (who?)" Cheers!
Hi Rolf,
the whole Times story seems to be a piece...
Looks like the similarity was no coincidence. Post a comment