Happy Anniversary OpenSolaris

There are a lot of people that are going to be talking about the code today on our first anniversary, but that hasn't really been my main interest this past year and half on this project. It's been community marketing.

Open source is by the coder, for the coder, about the coder. Marketing is done by word of mouth, not direct mail. Participation is out of respect for the code and the other community members, not advertising or PR. A marketing geek has no place in this environment.

And believe me, it's been a learning experience. In traditional marketing, it's as if we get paid by the adjective. Hyphenated adjectives are triple word scored.

So after some rehab, a 12-step program and the support of caring community members, I have given up my addiction to unnecessary words, fluff, and carefully chosen, unemotional word strings (like this one).

I'd like to thank everyone who aided in my recovery, got involved this year, offered suggestions, input, disagreements and passion - and taught me how to do open source marketing. Happy Anniversary.

Posted at 11:43AM Jun 14, 2006 by sarad in General  |